GVCM: Chapter 3: Using Color

Name:	Student Number:
ISM 4011: Introduction to Information Systems
Graphics and Visual Communication for Managers (GVCM)
Chapter 3: Using Color
DIRECTIONS: 1. Answer the questions as indicated below in the space under the question.  Answers may be found in the appropriate chapter of your GVCM textbook. 2. Change your answers to blue so they can be easily distinguished from the questions. 3. Create a new blog post and copy this information into the post. 4. Once it is pasted into your blog, select all the text (CTRL A) and change the font to TREBUCHET. 5. Change the TITLE of the post to the chapter name and number.
1. Define the following properties of color:
1. Hue 2. Value 3. Saturation
2. Describe the traits (both positive and negative) often associated with three of the colors described in this chapter:
3.  What is the significance of cultural context with regard to color?
4.  What is the significance of physical context with regard to color?
5. What are some design concepts to keep in mind when choosing grayscale or choosing color?
6. List five methods to use color strategically:
7. Briefly describe the following types of color systems:
1. RGB 2. HSL 3. CMYK 4. Pantone 5. Hexadecimal
8. Why is it recommended that you be consistent and conservative when choosing a color palette for a business or a project?
9. List and briefly describe five things to consider when choosing a color palette:
10. What could  you do if you must choose a color palette for a business or project but have no experience or talent for picking  appropriate colors?
11. Traumwind Color Match: Conduct a Google search for the term TRAUMWIND COLOR MATCH. Go to the TRAUMWIND site. What is the purpose of this site? Note: On page 54, the book lists other sites which can help you select a color palette.
12. Try out TRAUMWIND: a. Enter this value in the Traumwind color number box:  #B3F2FF   (do you see the 6-color palette that is created?) b. Now enter a different 6-digit number into the box (Traumwind may change the number to a “web safe” color number that is close to the number you select). Experiment entering numbers until you find a color palette that you find attractive. c. Screenshot: 1. Once you create a Traumwind color palette that you like, press the PRINT SCREEN button on your keyboard to copy the Traumwind screen onto the Clipboard. 3. Open MS PAINT and paste the screenshot image into PAINT (CTRL-V). 4. Save the image with an appropriate name into your GRAPHICS folder.  5. Once you copy this document into your blog,  insert the image of your screenshot into the space below.
My Traumwind Color Palette: